Wake The Crew partnered with NARS at their NARS Cosmetics Maison Explicit 30th Anniversary at ION Orchard, where they launched their Explicit Lipsticks in 28 wearable shades. Known for its rich, sophisticated colors and sleek design, NARS set the stage for an unforgettable experience with singer, DPR IAN, making an appearance. To match the aesthetic, Wake The Crew converted our coffee cart into a full sleek black, perfectly aligning with NARS’ iconic brand palette.

NARS is synonymous with elegance, minimalism, and high-impact color. Our black coffee cart was not just a service station—it was a carefully curated part of the event’s visual story. The deep black of our cart mirrored NARS’ signature packaging, creating a cohesive and immersive brand environment.

Our black coffee cart was strategically designed to blend with NARS’ bold use of black, white, and pops of color. This visual synergy ensured that our presence was both stylish and subtle, enhancing the overall look and feel of the event without overshadowing the main attraction—NARS’ explicit lipstick display.

At NARS’ event, every detail mattered. Our black coffee cart not only looked the part but our baristas also came decked in full black and played a key role in keeping guests engaged and energized. By serving a range of both hot and iced coffee and non-caffeinated drinks, we provided a service that was both practical and perfectly aligned with the event’s aesthetic.

Wake The Crew’s full black coffee cart was more than just a service—it was an integral part of NARS’ brand activation. By matching the elegance and sophistication of NARS’ brand palette, we contributed to an event that was cohesive, stylish, and memorable. We look forward to future collaborations where we can continue to bring this level of thoughtfulness and design to the table, or in this case, the cart.

At Wake The Crew, we strive to serve more than just coffee—we aim to be a key element in your brand’s marketing strategy. Our coffee cart is more than a place to grab a quick drink; it’s a branding tool that can enhance your event’s impact. At the NARS activation, our cart wasn’t just a background feature; it played a central role in engaging and drawing in attendees.

To find out more about how we can bring a different spark to your event, drop us a message at chat@wakethecrewcoffee.com and let us help you execute an unforgettable event.