We bring you high quality, fuss-free coffee.
Hi there stranger! We are Wake The Crew, a Singaporean-owned and women-led cold brew microbrewery here in sunny Singapore. Curious about our story? Like many new companies, Wake The Crew is a pandemic baby born to our founders during the lockdown. While we used to have our daily dose of cafe latte while on the way to work, this became impossible and daily coffee deliveries were just too expensive. We were stuck with only 2 options, either going through the hassle of freshly grinding and brewing our own coffee everyday or to resort to instant machine coffee that just could not seem to satisfy our caffeine cravings. We started looking for a solution to have access to freshly brewed cafe quality coffee that is convenient and that can be stored at home for easy access.
This was how we discovered cold brew concentrates. It was such a perfect solution, the cold brewing method resulted in a smooth and non-acidic brew that kept fresh for days in the fridge and was so convenient. We started cold brewing coffee concentrates for our weekly coffee fix and shared this with our friends and family. What started out as a weekend side hustle, brewing from home for ourselves and a small group of friends and family, slowly grew into the little community we now have. We began to outgrow the limited space in our kitchen and decided to take a leap of faith and launched our very own cold brew microbrewery in January 2022.
What we do:
Cold brewing is what we do but what we sell is a high quality and convenient caffeine kick that’s just a pour away. All our cold brews are freshly brewed and bottled locally into a potent concentrate (very much like an espresso shot) to give you the versatility to have it how you like it.
Along our brewing journey, we found that we were generating a lot of organic waste and started working towards finding a way to return these grounds to Mother Nature. We started working with a local community garden to use our organic waste as fertiliser for their edible plots, thus allowing our waste to be reborn into organic fruits and vegetables that are given out to the underprivileged in the community. As we started going down the rabbit hole of waste reduction, this became further ingrained in our business values where we are constantly looking for ways to use responsibly and to inculcate sustainability through circularity.
What’s in the future:
We are extremely thankful for the support and love our little community of cold brew addicts have shown us and we strive to always stay grounded and connected to all our customers. We will continue our mission to onboard more cold brew lovers to build an inclusive and diverse community regardless of caffeine preference.
Love what we do? Let us know by chatting us up on WhatsApp to find out more about what we do or engage with us through our socials!
*Pssst we give out pre-launch and festive perks to our regulars*